How to Win Campaigns

["Political campaigns" "Social action" "Marketing" "Persuasion (psychology)" "Communication in social action" "Social marketing" "Persuasion (Psychology)" "Publicity" "Advertising" "Action sociale" "Communication dans l'action sociale" "Marketing social" "Publicit\u00e9" "BUSINESS & ECONOMICS" "Advertising & Promotion" "Communication de masse" "Propagande" "Psychologie sociale" "Kommunikation" "Informationskampanjer" "Reklam" "\u00d6vertalning"]